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Travel Blogging: Where’s the Money Really At?

Posted in Work. on Thursday, October 15th, 2009 by Thursday Tags: blogging, contests, travel writing
Oct 15

91639343_94b6247105Lately, I’ve heard of more than a couple of people planning to take off for the unknown with the intention of earning all the money they need to live by blogging about their travels. I hate to say it, but this idea may be a little more than optimistic. I’m not saying it can’t (or hasn’t) been done, but travel blogging may not provide the income that a lot of new bloggers seem to expect from it. Those travel bloggers who make a full-time living from their blogs put in plenty of time — often more than the full-time hours required in an office.

That said, a blog can help you at least increase your income as you travel in several different ways.

Pure Blogging

Building up a travel blog requires plenty: good writing, interesting adventures and so on. If you’ve got a good following, you can put advertising on it, use it to sell affiliate products or otherwise make money. There are different levels to each of these monetization methods, but the money you make usually winds up depending on the number of readers you have. A few thousand readers can translate into a couple hundred dollars from various advertisers; more readers equal more money.

Selling Your Own Products

Having your own products can help you make more money through a blog. Just what that product looks like can vary wildly, depending on your readership, your style of writing, the phase of the moon and everything else. You have to discover what the readers of your particular brand of travel blogging are interested in.

Maybe they’d love to buy prints of the photographs you post. Maybe they want a guide to the area you’re visiting so that when they travel, they know where to go. Test out a couple of ideas and see what sticks.

Writing Elsewhere

This may be a bit of stretch, but if you’re writing a blog about traveling, I’m going to guess that you like writing about travel in general. Why not pitch a couple of the ideas you want to write about to travel publications? Print magazines can be a little difficult to break into, but a good blog provides you with the clips necessary to convince an editor that you can write. There are also a growing number of online publications that will pay for good travel content.

You may also be able to sell your photographs to the same set of publications: great photos can make it easier to win over an editor for a story idea, and they’ll usually bump the pay for an article if it comes with photos. Here are 10 travel writing markets to get you started.

There are also starting to be more than a few sites that are willing to hire writers to blog for them on a regular basis. Find a travel-related company or a publication in search of a regular travel blogger and you can earn a nice income.

Contests

While I’d never want to bet on a contest’s results to pay my rent, having a great travel blog does make it much easier to toss your name in the hat for certain competitions. We’ve talked about opportunities like the Van-Tastic contest in the past, but sites like Tripbase are now creating contests directed specifically towards travel bloggers.

One Last Thought: Cost of Living

Depending on where your travels take you, all of these options can translate to a life not too far off from royalty. In other places, however, working your tail off at all of these options can provide barely enough money to live. If you are in a country with a lower cost of living, it can be possible to live entirely off relatively little advertising income on your blog. It’s important to take the amount of money you’re actually going to need to earn before deciding just how you plan to earn a living.

Image — Annie Mole

13 Comments

  1. John Bardos - JetSetCitizen on October 15th, 2009

    Great solid advice here.

    Too many people are fantasizing about easy passive incomes, four hour workweeks and blog riches. The reality is that is still takes work to make a living. The more competition there is, the harder the work is; Travel is hyper-competitive.

    I agree that it is not impossible, I have interviewed many people that are proving it is possible. It is certainly possible to exist on part-time hours, but those that do also earn part-time incomes.

    I would recommend developing some good freelancing skills and finding some customers that will allow you to work from around the world. Talented workers will always be in demand.

  2. NomadicNeil on October 16th, 2009

    The intention to try to earn money from blogging alone whatever niche you choose is misguided full stop.

  3. Thursday on October 16th, 2009

    @John, You make an excellent point about the fact that part-time hours will only get a part-time income. It is not impossible to live on a part-time income, of course, But it’s so important to remember that we get out what we put in.

    @Neil, It’s definitely a rare blogger who can make a full-time living.

  4. Chris on October 17th, 2009

    Get into porn, viagra, bingo or loans.

    And no, I’m not joking – very serious.

  5. Thursday on October 17th, 2009

    @Chris, Those can be lucrative fields, admittedly — I just don’t think I’d want to spend a whole lot of time thinking about them!

  6. MikeOk (Michael Koehn) on November 4th, 2009

    More on blogging for $$$ ~ http://bit.ly/4a6irD

  7. Leslie on November 5th, 2009

    Great points Thursday! Thank you.

  8. Sharon Hurley Hall on November 19th, 2009

    I agree with John about freelancing – if you can use your skills for more than travel blogging, the income potential is – in theory – limitless and you have the usual freelancer’s perk of being able to decide when you work.

  9. Adam on November 19th, 2009

    Do you think it’s best to start a travel blog with the intention of making money off of it? I just started a blog myself for pure pleasure (and as a web design experiment) but I may one day want to convert it into something that could offset some costs. Not sure how I would do that at this point, but these are some useful ideas. Thanks!

  10. Nora - The Professional Hobo on November 20th, 2009

    Thanks for the realistic picture of making money with travel blogging. I’ll admit that even though I’m traveling full-time with my writing, it’s not nearly as easy a gig as I had initially imagined it to be. A fellow travel blogger just wrote me an email commiserating on the same topic!
    Having said that, it’s still completely worth it, as long as you don’t mind some hard yakka, a few compromises here and there, and a strict attention to the budget.

  11. Thursday on November 22nd, 2009

    @Adam, I’m not sure that it’s always the best bet to start a travel blog with the intention of making money directly through options like advertising. It can be a great starting point for other projects, though. As long as you’re only looking to offset costs like hosting, you can probably set up your blog to earn at least that much.

    @Nora, I’m always impressed by how well you do with your writing and using it to support your traveling. You’re a great example of how it can be done!

  12. Nora on November 23rd, 2009

    Aw…thanks, Thursday! I’m equally impressed with your acute business sense and writing accomplishments. Cheers!

  13. Traveling The Blogosphere - November 2009 | Taking off Travel blog on November 26th, 2009

    [...] hosts this month’s Digital Nomad Blog Carnival, with an impressive lineup of posts, including Travel Blogging: Where’s the Money Really At? and How to Go from 9-5 on Friday to Aussie Bum by Monday, two of my favorites from this [...]



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